What Is Flexible Packaging

Flexible packaging remains one of the favorite forms of plastic packaging used by modern brands in the food, cosmetic, and household product sectors, according to a report by Straits Research. From large companies to small home-based brands, flexible packaging continues to be an ideal option due to its versatility, cost-effectiveness, and professional appearance.

In this article, we explain what flexible packaging is, why its application has become so widespread, and how to choose the right type for your product.

What is Flexible Packaging?

One definition of flexible packaging is that it is a term used to denote all forms of plastic packaging materials capable of bending, folding, and changing shape according to the product inside. Unlike rigid packaging, such as bottles and boxes, it is soft, lightweight, and occupies much less space. It is generally made of laminated layers that guarantee strength, good printability, and strong barrier protection, a combination that helps keep the product fresh, extend its shelf life, and present your product in a more professional way.

Why It’s Popular Among Brands?

Flexible packaging continues to be in high demand because of its practicality and flexibility. Here are major reasons why brands absolutely love using it:

• Lightweight & Cost-Efficient – The material consumption in this packaging is relatively smaller compared to rigid packaging; hence, it is cheaper to produce, store, and ship. It helps varied brands minimize operational costs without compromising on the quality of packaging.
• Strong barrier protection – With the proper combination of film layers, flexible packaging can protect products against moisture, oxygen, UV light, and contaminants. This is most critical for foods, powders, and liquids.
• Highly Customizable – Can print high-quality designs ranging from matte and gloss finishes to vibrant colors to metallic effects. Transparent windows, zipper, or spout can also be added according to one’s requirements.

Certain customer-friendly features may be availed with flexible packaging, which include:

• Resealable zipper
• Tear-notch
• Spout cap
• Punch hole

Features that make using the product easier and prolong the freshness after opening.

Common Types You’ll Find in the Market

Depending on the product, different pouch or film formats can be made available to businesses.

• Stand pouch
• 3 Side Seal
• 4 Side Seal
• Sachet / Roll Form
• Vacuum Bag
• Center Seal
• Center Seal With Gusset
• Cup Seal
• Spout Pouch
• Mega Gift Pack

Explore more about flexible packaging by EAN Label

Materials Commonly Used 

• Metallised  – A plastic film coated with a thin layer of metal is an excellent barrier for moisture and oxygen. Snacks, coffee, and dry food are packed in it.
• Aluminum – Provides the best barrier for oxygen, light, and moisture. It should be used for products requiring very high freshness and long shelf life.
• Nylon –  resilient, tough material that highly improves puncture resistance. It is normally used for vacuum bags and packaging of sharp or heavy products.

Industries That Rely on It 

Flexible packaging has many uses because of its versatility:

• Food & beverage
• Health & beauty
• Electrical & Electronics
• Logistic & Manufacturing
• Medical & Pharmaceutical
• Pet & Animal

Discover our gallery to preview the quality of our previous printing result.

Key Advantages and Benefits

Flexible packaging has a host of associated benefits for brands and consumers alike.

• Low production and transportation costs
• Lightweight, reduces logistics cost
• Space-saving during storage and display
• Maximize product freshness with strong barrier protection
• High-quality printing and finishing for a premium visual appearance
• User-friendly: re-sealable and easy to open
• Customizable for various product types and size
• Suitable for small MOQ and large production

It is very important that the following be considered when selecting packaging:

• Type of flexible packaging – stand pouch, 3 side seal, sachet, and etc.
• Material / Level of barrier required – moisture, oxygen and UV
• Minimum order quantity – At EAN Label, you can enjoy a low minimum order quantity (MOQ) for flexible packaging.
• Finishing – matte, gloss, window, spot UV, zip lock 

Flexible packaging is one of the effective modern solutions for different brands, allowing them to present their products in the best way while keeping costs as low as possible. Its strength, convenience, and ability for customization make it the first choice for businesses in almost every industry. If you are interested in creating your own flexible packaging, please do not hesitate to contact us for quotation. 

If you’re unsure which packaging is right for your product, feel free to contact us. We’ll help you choose the best solution.